what
The creative challenge was to find a way to weave a wide range of products and colour palettes into a distinct television campaign.
Digipost lead flame artist Richard Betts and thinktank director Sling worked closely with the Malaysian creative team to develop a simple yet striking graphic treatment.
The result was a graffiti-style look which was applied to live footage, with dynamic transitions inserted between scenes.
Each new scene is revealed in reverse cascading fashion, as the camera is pulled back in post - a visual device designed to reinforce the depth of services offered by the Hotlink brand.