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This fanciful story is set within a cluster of seaside holiday dwellings sporting customary bach furniture, kitsch curtains and grandma’s hand-me-down crockery and cutlery.
Saatchi & Saatchi ECD Mike O’Sullivan teamed up with art director Tim Huse and copywriter Hywel James to tell a story that is not product heavy, but resonates with the kiwi "can-do" spirit and speaks to our love of summer holidays at the beach.