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New Zealand’s first stereoscopic 3D commercial for cinema02
Corden built the entire TVC in Flame using Autodesk’s new stereoscopic 3D toolset03
The uber-exclusive MINI SOHO 1103
Limited edition doesn’t get any more limited than this.
Digipost joined forces with DraftFCB to create New Zealand’s first stereoscopic 3D commercial for cinema.
Screening nationwide, the cinema-specific ad heralds the launch of the uber-exclusive MINI SOHO, and an innovative retail strategy from the forward-thinking car company.
The ad features MINI SOHO 11, one of only 15 in the world, only available online and only in New Zealand.
Lead Flame artist James ‘Jimmy’ Corden collaborated with DraftFCB writer Jane Jamieson and art director Leisa Wall to develop the 40-second piece.
Corden built the entire ad in Flame, executing a hard-edge graphical style and leveraging Autodesk’s new stereoscopic 3D toolset to great effect.
The process involved creating left and right field HD images within Digipost’s cutting-edge Flame 2011 environ, rendering these to create the stereoscopic image.
The results were tested on the latest high definition 3D television.
Digipost sound designers Clive Broughton and Adam Iles produced the Dolby® 5.1 Surround Sound mix, crafting a fitting “atmospheric” sound track.