News & Information:

August 2010

Mobile phone operator 2Degrees picked up the Fairfax Media Supreme Award for its ‘Staying 2degrees’ campaign, at the 2010 TVNZ-NZ Marketing Awards. The campaign, which was the brainchild of TBWA\Whybin New Zealand, included a series of comical self-depreciating TV ads shot by Film Construction director Steve Saussey and posted at Digipost.

The campaign, featuring Kiwi actor comedian Rhys Darby, was crafted around the premise that every New Zealander is separated by two degrees, in contrast to the popular "six degrees of separation" theory allegedly first floated in 1929 by Hungarian short story writer, Frigyes Karinthy.

Read more on the Campaign Brief blog.

You can view the 2Degrees case study here.