News & Information:

January 2008

The VFX team who created award winning commercials like ‘Tiger Beer ‘In this Life’ (Silver Lion 2007), and the Cascade ‘The Natural Order’, are celebrating another success with the recent US Box Office #1, 30 Days of Night.

Digipost found time between making commercials in 2007 to finish the US feature, completing over 600 spine chilling shots, around 85% of the VFX in the Ghost House Pictures / Columbia Pictures horror.

Digipost executed a range of subtle effects designed to impact the audience on a subliminal level. Of particular interest is the disturbing phenomenon coined ‘digital vampire effects’ that heightens the terrifying nature of the blood-thirsty villains.

While the film’s VFX haven’t gone unnoticed, it’s fair to say the horror genre is not everyone’s cup of tea. Unless, of course, like a few agency creatives we know, you have a penchant for a little gore with your Earl Grey in the morning.

“Our team really enjoyed getting their teeth into 30 Days of Night”, notes Digipost GM, Stephen Douglas. “Doing film work as well as commercials gives us a strong VFX repertoire that inevitably benefits the TVC production side of what we do. Our team is sharper, more creative and versatile as a result.”

Douglas points out that, when it comes to advertising, the last thing anyone would suggest is subliminal manipulation, or wholesale on-screen slaughter for that matter. However, anyone looking for a super-realistic finish for their commercial project knows where to get it. “If we can creatively and skilfully deliver on a large scale feature like this, we can certainly deliver for a TVC project”.

You can read more about Digipost’s involvement and view the trailer here