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Tsingtao Brewery

Commercial The Legend

 
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Client: Tsingtao Brewery

Commercial: The Legend

CREDITS

Digipost Team

Agency
TBWA Shanghai

Executive Creative Director
Kienhoe Ong

Creative Director
Ji Pengpeng

Creative Director
Alan Zhang

Production Company
The Sweet Shop Auckland/Thailand

Director
Dylan Pharazyn

Senior Producer
Fiona Webb

Senior Flame Artist
Stu Bedford

3D
Greg Smith
Glenn Dawick
Mike Blennerhassett
Ivan Leong
Dan Taylor
Matt Sutherland

Motion Graphics
Digipost AfterFX




 
 

Working on a tight deadline of a month in post, we realised that we would have to blend different visual effect approaches to achieve the grand scale that the client wanted.  There wasn’t enough time to rely on one approach for everything.  This was a challenge but also allows a freedom to experiment and be creative.

We knew this mixed technique was possible though having previously worked with Director Dylan Pharazyn in this way on other projects.

We were involved from the early stages, including the storyboard/previs cut to help work out how the shots would be achieved or suggest other ideas.

As the shot footage was a small part of the final TVC and the visuals were being created on the go, it was necessary to remain open and flexible throughout the project.  As shots developed from storyboard drawn images into VFX shots, the emotion and pace of the TVC will naturally change, or suggest other directions.

Almost every shot in the commercial had some post work done to it which included:

  • Full CG shots.
  • Live action plates comped onto matte paintings.
  • Enhanced stock footage plates.
  • To maintain the epic feel to the commercial we extended a lot of the backgrounds. 

To maintain the epic feel to the commercial we extended a lot of the backgrounds. Some of these were sourced from Dylan’s helicopter shoot while others were stills of epic mountains.

The stock footage had to be treated quite dramatically.  This could involve stabilizing the camera move then re-projecting the footage into a new camera move scene.

Sometimes the foreground objects were rotoscoped and removed completely from the original background.  The landing eagle close up for example had to be completely cut out from the background so it could be added into a snow scene.

The first part of the flyover of the snow capped mountains was taken from Dylan’s helicopter shoot.  The background mountains were taken from stock plate and projected onto the footage.   Particle snow effects were also added for good measure.

The project's success was largely to do with each party involved bring the highest of Special Effect skills to the table & with close collaboration between all parties at every stage of the process.

 
+ 64 9 630 1770