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BMW New Zealand

Commercial MINI SOHO 11 (3D)

 
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Client: BMW New zealand

Commercial: MINI SOHO 11 (3D)

CREDITS

Digipost Team

Agency
DraftFCB Auckland

Writer
Jane Jamieson

Art Director
Leisa Wall

Executive Creative Director
James Mok

Creative Director
Tony Clewett


Flame Artist
James Cordon

 

 



 
 

As part of DraftFCB's award winning campaign for Mini, Digipost joined forces to create New Zealand’s first stereoscopic 3D commercial. Screening nationwide, the cinema-specific ad heralds the launch of the uber-exclusive MINI SOHO, and an innovative retail strategy from the forward-thinking car company.

The ad features MINI SOHO 11, one of only 15 in the world, only available online and only in New Zealand.

Lead Flame artist James Corden collaborated with DraftFCB writer Jane Jamieson and art director Leisa Wall to develop the 40-second piece. Corden built the entire ad in Flame, executing a hard-edge graphical style and leveraging Autodesk’s new stereoscopic 3D toolset to great effect. The process involved modeling, lighting and animating multiple scenes within Flame's 3D environment, then rendering left and right 'eye' cameras to create the stereoscopic image.

Digipost sound designers produced the Dolby® 5.1 Surround Sound mix, crafting a fitting “atmospheric” sound track.










 

 
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